Overview
This course supports participants to understand, apply and operationalise media relations and public messaging within institutional, programme or sector contexts. It combines practical instruction, applied examples and implementation-focused learning.
Who should attend
- Communication Teams
- Programme Teams
- Policy Officers
- Senior Managers
Learning outcomes
By the end of this programme, participants will be able to:
- Understand the core concepts and institutional relevance of media relations and public messaging
- Apply practical tools, methods and decision frameworks
- Develop implementation, reporting and improvement actions
Programme modules
- Stakeholder mapping
- Engagement planning
- Messaging and facilitation
- Reporting and feedback
Institutional results
- Better stakeholder alignment
- Improved consultation planning
- Clearer engagement reporting